Vestige Leading Ladies

3 F O R E W O R D Gautam Bali Managing Director, Vestige Marketing Private Limited W hat do we mean when we talk about modern empowered women? I would say, we mean that such women are entrepreneurial, assertive, financially independent and capable of achieving their goals, in an environment that encourages and allows equitable competition with their male counterparts. The woman of the 21 century is hardworking, nurturing, and dedicated. She is proficient in multi-tasking; with her invincible spirit, she is efficient in handling complex business operations in a challenging environment and her family with equal ease. Unfortunately, women in India’s countryside, and in its Tier II and Tier III cities, are still woefully lacking in opportunity to excel. Indian women rank low across indicators such as education, employment and entrepreneurship, and India ranks second lowest among G-20 economies when it comes to the participation of women in its workforce. One of the major parameters to measure the economic development of a society is the level of economic freedom and equality the women enjoy in that society and their contributions, financially and socially, to the growth of that very society. As Dr B. R. Ambedkar, the father of our Constitution, once said, “I measure the progress of a community by the degree of progress which women have achieved”. This has been a motivating force for Vestige, where we have ensured that our innovative marketing plan and world class products empower the women of our country. We are proud to record that the number of women in Vestige’s distributor network is continuously rising; and that our women distributors, displaying excellent entrepreneurial skill-sets, dedication and hard work, have reached unimaginable heights of success. Vestige has provided women across India with the perfect platform upon which to prove their capability, assisting them in earning new identities outside the closet of a traditional homemaker, so much so that many of them has achieved a lifestyle that is far better than what their previous socio-economic conditions allowed. Such transformations inspired us to recognise their success in a grand way. On the occasion of International Women’s Day 2016, Vestige is proud to unveil this exclusive volume, focussing on its successful women entrepreneurs. This is a tribute from Vestige to its strong and growing family of women distributors, whose dedicated endeavour has contributed to their success, the success of Vestige, and, we believe, to the collective growth of our country. I would like to thank the women of Vestige for their dynamism, striving ambition, and courage; and I hope this book will also serve as a motivational guide for women across the country, who are keen to achieve success in their lives, and who may find inspiration in these stories of many ordinary women who turned into icons of success with Vestige. Message from the Managing Director